BBC coverage of investment in Afghanistan

Under a somewhat depressing headline, the 786 Pharmacy chain, which is actually a very successful investment project that we have supported through the Afghanistan Business Innovation Fund, was recently featured in a BBC piece on investing in Afghanistan.

This fantastic business, owned and managed by my good friend Zabih, is beginning to change the face of pharmacy retailing in Afghanistan. He already has 6 shops opened, and is now entering an expansion phase. The competitive advantage is simple - the chain only sells genuine medicines. TV adverts aired on local television have raised awareness and 786 is building a loyal customer base.

Over the past couple of years, Zabih has encountered and overcome regulatory obstacles that could easily have blown the project off course. His determination has helped to bring the business to the point of breakeven, and built the foundations for future growth. His efforts have even attracted interest from international investors.

In a country where counterfeits are common, this is a major step forward. A report just published by the Independent Joint Anti-Corruption Monitoring and Evaluation Committee, a joint body set up by the Afghan government and international community, has found serious problems with the sector. But thanks to 786, people now have a brand that they can trust.